Our outbound strategy operates on three concentric cadences — daily, weekly, and monthly. Each layer serves a distinct purpose: acquiring new leads at the top of the funnel, nurturing existing prospects toward a close, and maximizing lifetime value from installed customers through referrals and reviews.
Facebook & Instagram lead generation ads targeting homeowners in IL (Illinois Power Savings) and nationwide (National Power Savings). Continuous daily spend with dayparting for cost efficiency.
ViciDial-powered outbound calling to new leads, form fills, and pipeline prospects. Daily dials fuel the entire sales pipeline.
Boots-on-the-ground neighborhood canvassing in target IL markets. Door-to-door teams generate high-intent leads through direct homeowner conversations and same-day Discovery Call booking.
Brand-building organic content across Facebook, Instagram, and TikTok. Designed to drive shares, build trust, and keep the brand top-of-mind between ad exposures.
Automated nurture sequences to CRM prospects who haven't closed yet. Keeps prospects warm and creates regular touchpoints until they're ready to buy.
A "shake the tree" campaign targeting cold and stale leads across the entire database. Each month features a different limited-time promo offer designed to create urgency and re-engage dormant prospects who haven't booked a Discovery Call yet. The promo is the lure — the goal is getting them back on the phone.
Monthly outreach to every closed/install customer asking for neighbor referrals. Installed customers are the highest-converting lead source — their endorsement carries more weight than any ad.
Monthly request for Google, Facebook, and Better Business Bureau reviews from installed customers. Reviews directly improve ad performance, local SEO, and lead quality.
| Frequency | Activity | Audience | Channel(s) | Objective |
|---|---|---|---|---|
| Daily | Paid Ad Campaigns | Cold audience (homeowners) | Meta (FB + IG) | Lead generation |
| Daily | Call Center Outreach | New leads + pipeline | ViciDial outbound + inbound | Appointment setting |
| Daily | Canvasser / Door-Knock Teams | Target IL neighborhoods | Field (door-to-door) | High-intent lead gen |
| Weekly | Viral Social Media | Organic audience | FB, IG, TikTok | Brand awareness + trust |
| Weekly | Drip Campaigns | Open CRM prospects | Email + Voice AI | Nurture → appointment |
| Monthly | Monthly Blast Promo | All leads | RVM + Voice AI + Email | Re-engage cold/stale leads → Discovery Call |
| Monthly | Referral Request | Installed customers | Email + Voice AI | New lead acquisition |
| Monthly | Review Request | Installed customers | Email + SMS | Social proof + SEO |
All outbound marketing uses our consumer-facing DBAs — never "Magnetic Energy" in public-facing materials. Magnetic Energy LLC is the corporate entity for suppliers, contractors, partners, and post-installation relationships.